After being sick for several days, I can finally look at food in the manner I am accustomed to. I came across these pics earlier. And since it was 72 degrees today here in Minnesota (something I have never experienced in November), it felt appropriate somehow to find something from this past summer.
With Food Industry’s sustained and stable development, the emergence of many Sell Large amount of food in the billion or more dealers, they are now beginning to take shape, Proxy The brand also will increase with the number of additional departments, then how to create the appropriate organizational units; how coordinated development between the various departments; how to make full use of existing distribution channels; become a major distributor for manybrands in the operation must face.
A multi-brand operation is divided into departments by channel or by brand division of the department? Their respective advantages and disadvantages?
1. Generally speaking, the operation of multi-brand dealer channels divided by the major business units to take, the Department generally divided into supermarkets (under the jurisdiction of the competent KA, A class of store director, BC class of chain stores charge), Circulation (wholesale outlets, suburban business executives, car sales team), the business sector also operate multiple brands in various channels, such division of three advantages: First, help channel resources to share all the brand, so distributor channel for the development and maintenance costs low; Second, favorable labor cost savings, more streamlined staffing; Third, the management of business operations more simple and effective (because of the operation of commercial ultrasonic devices are classified according to distributor management, facilitate procurement negotiations, to facilitate orders, etc.). If major defects are not conducive to the operation of the brand’s fine, but there is a certain strength of the manufacturers usually set the sales staff to assist dealers, you can make it up.
2. According to the situation of the brand is divided into business units are generally in the following two cases are possible: First, support for large manufacturers circumstances (such as shoulder personnel costs) and distributors of the manufacturer is brand loyalty case of high brand will set up a special department to operate independently of a certain brand. This dealer agent under other brands are still divided according to sources. Second, the dealer is a comprehensive business Food & Beverage Distributors, branded channels operated by a great difference, this time with an independent sector sub-brand management, for example, do Snack foods The same time, business Alcohol As snack foods and wine business operating practices and greater channel diversity, the Ministry will be divided into snack foods, liquor department. Divided into sectors by the brand manufacturer brand conducive to the operation of the fine will help grow the brand, but less effective sharing of resources, sectoral coordination in higher costs.
Second, the operation of multi-brand dealers in how to organize and coordinate work between various departments?
1. Business sector and the coordination of logistics sector is mainly do three. First, sectoral coordination meetings to establish a regular communication mechanism between departments in a timely manner to the problems exposed by regular meetings to facilitate timely resolution; second is the formation of a good business processes and systems, and we act according to processes and systems, will reduce the friction between each other a lot; third is to establish a corporate culture of teamwork, the more difficult, takes time.
Article published in the vPro Management Online | http://www.boraid.com|162. Operational coordination of various departments within the department, if divided by channels of business are generally the Circulation Department and the Department of Commerce over the situation in this case, the main product sales to good management to avoid conflict department. Such as product price management mechanism to do well, especially the flow of the price system and administration of the case against the operation of the business over relatively large, in turn, business super promotional price if there is no good control will also affect the flow of the price system. Prices within the sector is prone to both a major source of conflict; there is product promotion management to do well in the final analysis is also related to prices.
3. If it is divided into departments according to the brand, then how do the main channels of resource sharing problems, such as cross-selling problem, this coordinated effort will be big, so dealers do not take the proposed classification by Brand sectoral approach, unless the special circumstances mentioned earlier can be set.
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