Chinese fast-food chain celebrates celebrity success stories
“I’d wake up around 2 a.m. and go to Farmers Market place in Cubao, nag-aangkat kami ng isda to Concepcion Current market in Marikina. I did that when I was 11-13 years old,” he explained. “Nakatulong din because I was educated sa iba’t ibang klaseng isda, at marunong akong maglinis at magluto ng isda.”
Rosales shared his humble beginnings onboard a bus around the way to Farmers Current market, in which he gamely did a demo on how to correctly clean bangus. He is one with the endorsers of Chowking, a Chinese fast-food chain that celebrates accomplishment stories of celebrities who went past challenging times, along with TV personalities Kim Chiu, Gerald Anderson, Bea Alonzo and education advocate Efren Peaflorida Jr. Chowking recently took members in the media with them minus Alonzo, on a “Lakbay Tagumpay” tour around Quezon City to give an idea on what they have gone by way of.
“I studied in different public schools, then I was discovered in Mr. Pogi search inside the noontime show ‘Eat Bulaga’ in 1996. Then came movies, TV shows and recordings,” Rosales shared. While he likes dining out with his family members, he also cooks, and lists ginataang hipon as his specialty.
The avid surfer describes his cooking style as laid-back. “Kasi ang mga surfers sanay yan sa ’di masyado pinaghahandaan. Kapag nagluluto ako, ginigisa lang sibuyas and bawang, tapos coconut sauce, along with the last to go in are the prawns.” He also shares a tip for guys on tips on how to woo their girl. “Sa mga lalaki, pag-aralan n’yo ring maglinis ng isda at magluto.â
His preferred Chowking dish is Tender Beef Broccoli which he eats with his household. “When I was young, I wanted to turn out to be everything, from becoming an astronaut to a GI Joe, but I realized I just wanted to be that individual my family can count on,†Rosales explained in an interview at Plaza Ibarra, exactly where the tour ended.
Festive household gathering
Chowking marks its 25th year with a new logo, a series of endorsers and fresh items about the menu as aspect of its “Tikman ang Tagumpay” campaign. It’s also getting promoted as the place of celebration for the “balanced accomplishment seekers.”
“Our marketplace is mostly the working adult, the responsible ate, kuya, head of the household who wants to treat their loved ones to great Chinese meals,” explained marketing head Francis Flores.
Its latest offering is Tender Beef Broccoli, accessible à la carte or component of a lauriat set with sidings of rice, pancit canton, Chicharap cracklings and a piece of buchi. Beef broccoli is the most ordered item in local Chinese restaurants, explained brand manager Chris Monteron, and Chowking does a take on it with Tender Beef Broccoli.
€œFilipinos will love it because the beef is premium, high-quality meat. We made it slightly saucier than the original recipe. The Tender Beef Broccoli has strips of choice beef, crisp broccoli and oyster sauce”made a little sweeter and with much less star anise to fit the Pinoy taste,” Monteron explained.
Other Chowking bestsellers are dim sum, halo-halo, Emperor Beef Noodle Soup and Orange Chicken, a sweeter version of the Chinese lemon chicken dish.
Survival stories
Chiu and Anderson started out as “housemates in â€Pinoy Big Brother Teen Edition,” and are now two on the “it” young stars. Chiu mentioned it was her unconventional family setup that inspired her to work difficult as an adult.
“Iniwan kami ng mommy ko tapos lumaki ako sa iba’t ibang kamag-anak, kung sino ang gustong magpa-aral sa ’kin, dun ako,” the Chinese-Filipino actress shared. “Sa ‘Big Brotherâ ako natutong mag-adjust sa ugali ng iba, since I had been there with strangers.
She wants to inspire men and women to strive despite their household issues. “I am the head of my loved ones now, nagtatrabaho for them, para mabili ko yung mga gusto ko, and treat them out.” Chiu added that Chowking meals fits her taste due to the fact it has the proper blend of Chinese and Filipino flavors.
Anderson, meanwhile, grew up inside the United States and had to learn the Filipino culture when he settled here, but he was quick to adjust to turn into independent. He shares his blessings by having his birthday with cancer patients and helping out throughout calamities, like he did through Tropical Storm “Ondoy” last year.
“Even before Chowking got me as brand ambassador, I’ve been taking my family there when we’re craving for Chinese meals simply because there’s a branch near my spot. My favored is Orange Chicken,” he claimed.
Craving for meals and education
Efren Peñaflorida Jr., 28, bested nine other nominees from close to the world last year when he was awarded CNN Hero in the Year through his “pushcart classroom” project.
He came from a poor relatives and experienced becoming bullied as a child. “Normal lang sa akin noon na nakatira sa dumpsite pero pagpasok sa school, nahirapan akong makipag-mingle with classmates, naka-experience ako ng discrimination. Nawala yung gana kong mag-aral, tapos may well mga gangs din.”
In 1997, he formed the group Dynamic Teen Company (DTC) and has been teaching poor children about the streets basic reading and writing, and saving them from joining gangs. We accompanied “Kuya Efren” in pushing carts in the slums of Scout Tuazon in Quezon City, exactly where Chowking gave out school supplies and snacks to less-fortunate kids, and various “kariton” to DTC.
“Ang mga bata, gutom na sa pagkain, gutom pa sa edukasyon. Kapag may well nakita ako kahit isang bata na natutong magbasa o maengganyo pumasok sa formal school, okay na ko, Peñaflorida claimed.
“Kuya F and the others have inspiring stories to tell. It is the 1st time Chowking got a group of image models because we recognize that after a long day, we all need a great meal to share with our families or as reward for ourselves,” stated Flores.
